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Clarity is the number of imperfections in each stone. This has a large impact on the value of the diamond.
The diamond scale ranges from D (completely colorless) to Z (the start of fancy colors). The colorless range (D-F) are the most rare and sell at a premium, especially when paired with high clarity and ideal cut.
The cut is probably the most important aspect that determines the brilliance of the diamond. Angles that are cut perfectly give the diamond its maximum brilliance sparkles.
The carat refers to the weight of the stone, not the measurement. Measurements for stones for length x width x depth are usually done in millimeters. All stones have different densities.